I’m James K. Farias. Father of six. CEO of a national debt relief company. Co-host of The Other Side of Strong. And a guy who hasn’t missed a gym week in years.
I’ve helped build businesses, habits, and confidence. Not just for myself, but for the people around me. Everything I do is rooted in discipline. It’s how I lead, how I show up, and how I turn ideas into results.
I’ve had seasons where I coasted. But eventually, I stopped waiting for motivation and committed to consistency instead.
In 2018, I made the decision to train five days a week, every week. That didn’t just change my body. It changed my focus, my leadership, and my future.
The gym taught me that progress is earned quietly. It taught me to endure. It taught me to lead by example in every area of my life.
You can’t count on moods. You can count on reps.
A steady presence beats a loud one.
If you can face yourself, you can face anything.
What feels like a restriction is often the thing that sets you free.
You don’t need noise to make impact.
Whether I’m building a company, helping someone get back in the gym, recording a podcast, or running a collectibles shop with my sons, it all starts the same way. Show up. Stay consistent. Lead clearly.
That mindset doesn’t change. It’s in how I train, how I parent, how I work, and how I live.
If something doesn’t fit that, I don’t spend time on it.
I’m always open to real conversations. Podcast interviews, speaking, or just connecting with someone trying to level up.
If you’re building something grounded in discipline and clarity, let’s talk.
Grounded in discipline. Driven by purpose. Building a life—and legacy—that reflects more than one title.