James K. Farias

More Than One Thing.

James K. Farias | CEO. Father. Lifter. Builder.

I lead from the front. That includes in business, in the gym, and at home.

“Stillness is strength.”

James K. Farias

Reflection: Sometimes the loudest man in the room is the one who doesn’t flinch. Presence is the rep most people skip.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Aristotle

Reflection: Big results come from small, repeated actions. Excellence isn’t about rare moments — it’s built daily in the routine.

“Success is walking from failure to failure with no loss of enthusiasm.”

Winston Churchill

Reflection: Every setback is feedback. Resilience is not avoiding failure but continuing to move forward with energy.

“Do not wait to strike till the iron is hot, but make it hot by striking.”

William Butler Yeats

Reflection: Action creates momentum. Waiting for the perfect time only delays growth — effort itself creates the right conditions.

“Discipline is choosing between what you want now and what you want most.”

Abraham Lincoln

Reflection: True progress comes from consistent choices. Every small act of discipline builds the foundation for long-term success.

🔹Who I Am

I’m James K. Farias. Here’s the short version.

For more than 30 years, I’ve been building muscle, companies, and consistency. I’m the CEO of Relief Strategies, co-host of The Other Side of Strong, and a father of six. I’ve trained five days a week since 2018… not for attention, but because discipline is how I live.

Everything I build starts with that mindset: show up, do the work, finish what you start.

Master every area of your life

Bridge the distance between your current reality and your ultimate goals with James K. Farias’ research-backed approach.

What I’m Building

Relief Strategies

Debt relief that puts people first.
We help people get out from under high-interest debt with strategies that are ethical, clear, and results-focused.

The Other Side of Strong

A podcast for people who value discipline over drama.
We talk about mindset, leadership, resilience and what it really takes to keep showing up.

Multiverse of Heroes

A 40-year hobby turned into a business.
Comics, toys, and collectibles. I run it with two of my sons, we built it on connection.

Strength Starts in the Mirror.

I’m not a fitness coach. I don’t sell plans. I train consistently Five days a week. Year after year.

It changed my body. It changed my life. And it’s helped the people around me change theirs too. Training gave me the structure to lead a company, raise a family, and stay sharp through all of it.

If you’re chasing shortcuts, this isn’t for you. But if you’re ready to put in the work, physically, mentally, emotionally, I’ve got plenty to share.

“Strength isn’t just physical. It’s follow-through. It’s what you do when no one’s watching.”

The Other Side of Strong is where we have honest conversations about leadership, discipline, and becoming the kind of person you’d respect. No fluff. No noise. Just the stuff that matters.

Let’s Build Something Real

I’m open to conversations that matter… podcast interviews, partnerships, mentorship, or just connecting with people who walk the walk.